For Hopewell’s big Annual Fundraiser for 2015 I created a campaign that centered around Abe & Laurie Pancerman. Laurie had metastatic breast cancer and enjoyed Hopewell’s free services. Days after taking these photos of Laurie she passed away. The story broke my heart, but I knew I had to help Hopewell tell their story. I came back during the holiday season and created their Giving Tuesday campaign. It was their 2nd time doing a “Giving Tuesday”, and the previous year Hopewell only raised $600 I created a social media campaign using the Hope Tags that are given to new Hope well members asking people to explain why they loved HopeWell. We raised over $3,000 that day. I came back one more time to help them with their annual 2k race. I created a team to honor artist and Station North’s first Director Roy Crosse, I also created the print collateral, and ran a DIY photo booth to help grow their social media following.
Reachout & Run